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The web site magiccooker.com.au states the following, "As seen on Mornings with Kerri Anne." I noticed that the webpage said " Welcome to the Magic Cooker Lid! The Magic Cooker Lid can help you master risotto in a matter of minutes, give steak a juicy barbecue-style finish, and even make the perfect pizza, complete with moist topping and crispy base! The Magic Cooker Lid is like having an oven on your cook top." They also said " With the Magic Cooker Lid, you can steam, boil, roast, toast, bake, deep fry, or grill and generally in faster time, with less mess. What is the Magic Cooker? The Magic Cooker Lid di." The meta header had Magic Cooker as the first optimized keyword. This keyword is followed by Magic Lid, Cook, and Cooker which isn't as urgent as Magic Cooker. The other words magiccooker.com.au used was Vapor. food is included but could not be viewed by search crawlers.